My Portfolio

Brand strategy

I craft compelling brand identities by defining core values, mission statements, & unique selling points, translating them into cohesive & impactful visuals that deeply resonate with the target audience & drive engagement. By integrating strategies grounded in data-driven insights with competitor analyses & extensive market research, I ensure every branding effort achieves measurable success.

Sample – Company Overview

In 2021, I led the development of my current company's Strategic Vision, Brand Story, Mission Statement, & Core Values, creating a unified brand direction that improved internal alignment & external messaging.

Additional Samples:

• This year, I executed a investor sentiment survey to refine our understanding of the target audience & uncover their pain points. View the Survey Results.

• In 2021, I launched my current company's philanthropy initiative, which has raised $130K+ in donations, amplifying the brand’s commitment to social responsibility & strengthening its community presence. Read the Event Recap.

SEO & Website design

I build & maintain intuitive websites that offer a seamless user experience, enhance brand presence, & drive conversions through thoughtful layout & functionality. By creating high-quality content & optimizing site structure & UX, I boost search engine rankings, attract targeted traffic, & maximize conversions. My SEO expertise includes conducting in-depth keyword research, implementing on-page SEO best practices, & utilizing analytics to continually refine strategies & improve performance.

Additional Samples:

• Past Performance Track Record

• Portfolio Page

Sample – Company Website

In 2021, I developed my current company's website from scratch using HTML, CSS, & JavaScript. Since then, I’ve been responsible for regularly monitoring its performance, performing routine maintenance, & launching strategic content campaigns.

Since it's initial launch, I’ve added over 1,300 pages, which have attracted more than 175K views & generated over 1,200 form submissions.

Graphic design & Content creation

I produce purpose-driven long-form & short-form content that reflects brand voice, engages target audiences, & drives meaningful interactions across platforms. I manage all of my current company’s social media, developing a cohesive content strategy that includes crafting compelling copy & designing visually stunning graphics. My design work is tailored to align with brand identity, utilizing advanced design tools & principles to create graphics that not only captivate audiences but also clearly communicate the brand’s message & drive high levels of engagement. With a keen eye for detail & a deep understanding of user experience, I ensure every piece of content & visual is optimized for impact and effectiveness.

After rebranding my current company's social media strategy, our total following skyrocketed by over 650%, enhancing brand visibility & engagement across platforms.

Sample – Property Logo Design

I’ve designed several logos & signage for properties in our portfolio using Adobe Creative Suite, ensuring each logo embodies both the unique value of the property & its brand, while also aligning with my company's overall brand identity. My designs are crafted to visually communicate the essence of the property, enhancing its appeal & reinforcing brand recognition. View a Property Website Featuring a Logo I Designed.

Sample – Quarterly Newsletter

I originated my current company's quarterly newsletter, a long-form content series designed to provide our target audience with engaging thought leadership & key industry insights. This initiative aimed to foster brand loyalty, drive consideration, & establish the brand as an authority in the multifamily real estate industry. Today, it's gained 2,900+ email subscribers & 1,000+ subscribers on LinkedIn.

Email marketing

I execute impactful email marketing campaigns with compelling visuals, content, & strategy, leveraging industry best practices to maximize engagement & conversion.

Additional Samples:

• 506(c) Offering Subscription Announcement

• 2024 Investor Sentiment Survey Request

• 2024 Annual Investor Party Save the Date

Sample – Email Marketing Funnel

In 2023, I built out my current company's existing email marketing funnel with compelling content & CTAs tailored to stage in the buyer journey. This strategy was designed to more effectively nurture top-of-funnel leads, increase the conversion of cold leads, & improve retention of current clients.

Public relations

I develop strategic public relations campaigns that build strong relationships, enhance brand reputation, & effectively communicates key messages to your target audience.

Publications in which I've secured coverage:

Austin, Dallas, & San Antonio Business Journals, Bisnow Dallas-Fort Worth, Commercial Observer, ConnectCRE, CoStar, CRE Daily, D Magazine, CultureMap, Advocate Magasine, Multi Housing News, Multifamily Dive, MultifamilyBiz, Real Estate Weekly, Realty News Report, REBusinessOnline, REJournals, The Dallas Morning News, The Real Deal, What Now TX, Yield Pro, & more.

Since 2021, I’ve authored & distributed 25+ press releases highlighting my current company’s transactions in the commercial real estate industry, resulting in over 225 articles published across local, regional, & nationally recognized commercial real estate outlets. (Below are the publications in which I've secured coverage).

Event planning

I orchestrate memorable events that captivate attendees & create lasting impressions through meticulous planning & innovative execution.

Since 2021, I've overseen the execution of 15+ events, including networking, fundraising, & client relationship-building initiatives.

In May 2024, I planned my current company’s first annual charity fundraiser, which attracted sponsorship & attendance from key figures in the multifamily industry & raised a total of $42,000 for our chosen 501(c)(3) non-profit.